I noticed a lot of confusion on how Adobe Lightroom handles keywords. People feel they keyworded in lightroom but after uploading their photos to a website the keywords are missing.
One of the cool new features of photoshelter are the options to embed or link photos from your archive into your website.
The option is available for every public searchable photo in your archive, or any photo in a publicly visible gallery. Just open the photo in your photoshelter account and select the 'get link' option.